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“Half my marketing spend is wasted; but I don’t know which half”

Just like analytics software for measuring traffic through your web site, you can now measure the calls into your busy sales office responding from adverts or marketing campaigns. This helps you to measure which adverts work and which ones don't.

No alteration to your current telephone system is required and you have full online control. Here's how it works:
Add separate Teletracker numbers to each of your promotional activities, create some groupings to monitor marketing campaigns (if applicable) and watch them ‘compete' for your continued spend. Make the cuts with confidence, or maximise your budget!

Teletracker tools with example uses & queries:

• Total Per Day: how many calls are received in total?
• Daily Calls: how many are received each day per number?
• Calls Per Hour of Day: when can we safely reduce staffing?
• Calls Per Day of Week: why so many calls on a Sunday?
• Calls Per Month of Year: how do the seasons affect us?
• Length of Calls: which staff members handle calls quickest?
• Missed Calls: how many calls are busy or not answered?
• Return On Investment: £ for £ which adverts work best?
• Calls by Location: where are people calling from?
• Groups: should I invest in the web or extend the flyer campaign?